Abstract: The construction of a community with a shared future for mankind is the greatest vision and practice of human socialization.Language is the most important medium of human interaction, and it is indispensable to the construction of a community."Language" here does not only mean a symbolic system, but also a rhetorical act, a kind of "rhetoric of empathy".According to the "New Speech Act Analysis" theory, rhetoric not only means "expression", but also "reception", and the rhetoric of empathy should have a conscious sense of "listening".Rhetoric not only means the dialogue of "you/I", but also the emotional perception and response of "I/you/other", and the rhetoric of empathy should have a conscious sense of "otherness".Rhetoric not only means the realization of discourse right, but also the mechanism of "discourse right compensation", and the rhetoric of empathy should consciously get out of the "jungle thinking".Furthermore, empathy is not only the driving force of rhetoric, but also a set of action plans for rhetoric, and it is also the fundamental goal of rhetoric.For the rhetoric of national image, empathy is the only way to achieve "communalization".