On the Theory of Intelligent Media Translation

In recent years, intelligent media communication based on big data, mobile internet, virtual reality, human-computer interaction and other technologies has gradually become a new mode of communication, bringing new propositions and challenges for translation.Artificial intelligence -empowered translation technology is in line with the transformation and reshaping of traditional translation in the era of digital China construction and intelligence, as well as the development of Chinese modernization and the important initiative of the 14th Five-Year Plan of the country, and has great potentials for development.This study starts from the trend of intelligent media, closely following the needs of target language audiences, integrates the multi-dimensional analysis of the translated text, image and audio-visual, describes the intelligent communication of language information, and proposes the integration of translation and intelligent media and the mechanism of intelligent media translation to explore the multi-dimensional and multi-modal translation model, and to provide reference for the reform of the emerging media in the globalization and the transformation and upgrading of Chinese literary translation.