Recontextualization and the Transmission of Enterprise Culture: A Case Study on the Translation of the Websites of Fortune Global 500

In the process of globalization, enterprises all over the world have started to expand into overseas markets, and attach more importance to the transmission of enterprise culture, in which different contexts are involved.Therefore, recontextualization is closely connected to websites translation.In view of this, the present paper, taking 30 enterprises from Fortune Global 500 as examples, analyzes the application of recontextualization and transformation in their cultural transmission.In order to reveal the significance of recontextualization, it also summarizes the principles of recontextualization in the transmission of enterprise culture.It is hoped that this paper can deepen the application of recontextualization in the translation of enterprise websites, and thereby facilitate the transmission of enterprise culture.