语料库辅助的政务语用身份建构研究

A Corpus-Assisted Study of Governmental Construction of Pragmatic Identity in Government Microblog Discourse

  • 摘要: 政务微博是政务机构发布权威信息、倾听网络民意、收集意见并服务民众的新兴网络问政平台。本文在语用身份理论框架下,采取语料库辅助的话语研究方法,探讨政务微博话语中政务语用身份的建构问题。通过对高频词、主题词、语境搭配及话语策略的分析发现,政务微博建构了融媒体传播者、公众服务者、基层工作执行者、信息传递者、法治社会倡导者、虚拟朋友、灾疫防控者等语用身份。不同类型语用身份通过特定话语实践,服务于政务微博的政民互通、政通人和的治理目标。政务微博中政务语用身份建构是国家治理体系中政务语言能力建设的重要载体,体现了政务机构使用语言治理的能力。本研究可为微博问政、舆情监测与基层治理等方面提供一定程度的启示。

     

    Abstract: Government microblogs are novel, interactive platforms used by public agencies to disseminate authoritative information, gauge online public opinion, and provide public services. Drawing on the framework of pragmatic identity and adopting a corpus-assisted discourse analysis approach, this study examines how government identity is discursively constructed in government microblog posts. By analyzing high-frequency words, keywords, collocational patterns, and discursive strategies, the study finds that government agencies enact multiple pragmatic identities, including integrated-media disseminator, public servant, grassroots worker, information transmitter, advocate of the rule of law, virtual friend, and epidemic-prevention agent. These identity performances align with governance objectives by enhancing communication and fostering harmonious government-citizen relations through specific discursive practices. The findings further suggest that such pragmatic identity construction indexes the language governance capacity of government social media and constitutes an important channel for strengthening the language capacity of the national governance system. This study also offers practical insights for microblog-based governance, public opinion monitoring, and grassroots governance.

     

/

返回文章
返回