基于Kano模型的读者接受评估及改进路径探析以《金瓶梅》英译本为例

An Exploration of Reader Reception and Improvement Path Based on the Kano Model: Taking Jin Ping Mei’s English Translations as an Example

  • 摘要: 阅读反馈机制的革新促使读者由训示型受众向对话型受众转变。考察读者阅读评论有助于评估翻译产品的接受效果并推动译介内容、形式和策略的优化。应用Kano模型细化翻译产品的需求类型,能够扩大读者评论的阐释空间,精准把握翻译接受成效。本研究基于Kano模型对《金瓶梅》英文译本读者评论数据展开文本挖掘,构建《金瓶梅》英译本读者的“需求-满意度”模型,从而考察其不同译本在英语世界的整体接受景观。研究发现,《金瓶梅》在英语世界的整体接受效果良好,读者需求具体表现为文本内容、翻译质量、美学价值、道德伦理与购买体验,共触及16项核心指征。各类需求的改进优先级排序结果为:道德伦理>文本内容>翻译质量>美学价值>购买体验。因此,基于Kano模型获取翻译产品的读者需求与改进最优路径有助于评估及改善中国文学英译接受效果。

     

    Abstract: The innovation in the mechanism of reading feedback facilitates the transition of readers from allocative audiences to conversational ones. Examining readers’ reviews helps to evaluate the effectiveness of translation dissemination and promotes the optimization of the content, form, and strategies of translation dissemination. The application of Kano model to refine the types of needs for translations can expand the interpretive space of readers’ reviews and accurately grasp the effectiveness of the external reception of translated works. This study conducts a fine-grained mining of reader reviews on the English translations of Jin Ping Mei based on Kano model, constructing a “needs-satisfaction” model for readers of English translations of Jin Ping Mei, thereby examining its overall acceptance in the English-speaking world. The research finds that Jin Ping Mei enjoys a good overall acceptance in the English-speaking world, with readers’ needs specifically divided into text content, translation quality, aesthetic value, moral ethics, and purchasing experience, covering 16 core indicators. The improvement priority ranking based on the degree of attention and satisfaction for each type of need is: moral ethics > text content > translation quality > aesthetic value > purchasing experience. Therefore, identifying readers’ needs and the optimal path for improvement for translated products based on Kano model helps to evaluate and enhance the reception of English translations of Chinese literature.

     

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